9 Must-Haves for a Top-Performing Daycare Website

1. Proof of Licensing

Your county and state has specific requirements for day care centers, and you'll probably want to display your credibility prominently on your daycare website.

If you've read our article on how to start a childcare business, then you already know that this is the most important step on your journey to becoming a successful daycare. Show off your credibility and make sure that parents know that they’re making a sound choice for their child’s education.

2. ‘About Us’ Page

Your ‘About Us' page is a must-have regarding content, and it's a great way to show the parents of your future students the driving force behind your business.

Whether you want to consider yourself a religious institution, a Montessori, or a school that focuses heavily on the arts, your ‘About Us' page is the place to share your values, credibility (once again), and your most fundamental perspectives on early childhood education.

Don't be afraid to show genuine personality on this page. The more sincere you are, the more trustworthy you'll seem in the eyes of curious visitors.

Show potential Daycare customers the activities and materials you offer

3. Rich, Informative Media

Creating high-quality videos of your staff at work can give prospective clients an intimate glance of the effort and heart that you put into your job.

Many people have bad experiences with teachers at some point in their education. Great videos leave less about your school open to interpretation, allowing more of the strengths of your staff members and philosophy to shine through.

Sharing video content and images of happy kids at play can help foster a positive image of your daycare.

Maps make it easier for potential daycare customers to find you

4. Programs and Services Offered

You’ll want a page designed specifically to feature the types of services you offer. Whether or not you choose to display prices, this page will give parents a good idea of what you’re capable of doing.

Do you work with special needs students? Infants? Students with high IQ’s? Do you offer extracurricular music or art classes? After-care programs? Weekend Day Care?

This is the place to show off all of your services.

5. Clutter-Free and Engaging Design

Excessively busy or overly spare sites are less likely to draw new customers in, and this is where most daycare websites fall short. As much as you want to engage prospective parents with written information about your business, you’ll want to share your story visually as well.

We recommend hiring a professional to create a website that is both functional and visually appealing. Remember that this is an investment that can last for years to come if you choose a well-made contemporary design.

You can learn a bit more about the key design elements of a great website here:

6. Show Off Extra Certifications, Diplomas, and Accreditations

If you or anyone on your team has specialized training or certifications, be sure to feature them on the homepage of your site.

You can likely find badges online that you can embed into your site. These legitimize your daycare even further, as well as impress prospects.

You can probably find a digital badge for your certifications on http://openbadges.org, or you can contact the certification agency for advice on how to display your credits on your website.

7. SSL Certificate

If you plan on having an online application form, which is a great convenience feature for busy parents, you'll need to make sure that all of the information on your site is secure.

An SSL certificate is usually indicated by a small padlock next to the URL of a website, and having this simple guarantee ensures that your site remains protected from potential hackers.

8. Email Subscription and Contact Us Forms

Having an email list is a great way to keep in touch with existing or prospective clients.

Keeping them in the loop helps your customers feel confident about their decision to work with you, increasing the likelihood of positive reviews and referral business later on. It’s also an excellent way to take applications, deliver payment reminders, and provide critical information about their child’s progress when needed.

You’ll also want to feature your phone number, email, and address on this page.

Make contacting your daycare center easy.

9. Social Media

Social media is an increasingly important business tool, and an excellent way to stay top-of-mind in your network.

Sharing unique content about your students and the activities they're involved in can spread like wildfire, boosting the credibility and visibility of your daycare in your local network.

It’s a great way to keep your clients updated with shareable information, events, and activities.

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