How to Reach More Parents, Faster with a Strong Pre-K Website

Starting a pre-k or thinking of creating a new pre-k website for your existing school? We know it can be daunting, which is why we're here to share the essential elements of exceptional pre-k websites.

You know by now that more people than ever rely on online search to find local businesses. In fact, according to data gathered by Bright Local in 2014, 97% of consumers use the internet to research local products and services before they buy.

This is especially true for large purchases and major decisions like education, which has become a priority in households across the country as more and more mothers enter the workforce full-time.

Without further ado, here are a few of the things that every pre-k center should have to maximize their searchability and likeability online.

Certifications and Qualifications

Depending on the caliber and education style of your pre-k program, you'll want to show potential clients that you have what it takes to mold the minds of their children.

Degrees, certifications, and specialized training should always be displayed prominently on your site. This type of information gives parents an objective view of your qualifications. Showing them that you are indeed qualified right off the bat serves to eliminate doubt among new visitors.

Licensing Information

Being a qualified instructor is different from being a licensed pre-k center, and sharing information about your licensing can give parents an added layer of security. Anything you can do to display your legitimacy is a very good idea, and it begins with any and all licensing that your state or county requires of you.

A ‘Meet The Team’ Page

Your staff are the cornerstone of your business, and you'll want to showcase their individual skills and talents for parents to see. Parents taking their children to school for the first time will likely want to see who will be educating and caring for their children.

This page increases transparency and gives your preschool a competitive edge. Be sure to highlight your team's strongest traits, special training, and experience. Don’t forget to include direct quotes as well, for maximum effect.

A statement of values on your Pre-K website can have a big impact on revenue.

Great Photos

Photos can add personality and life to your website. Pictures of your students enjoying themselves in class or beautiful photos of your facility can give parents an idea of what it’s really like in your classroom. The more interesting, exciting, and engaging your photos are, the more likely you are to convert a potential client who’s on the fence about signing their child up for your school.

Show parents all of the fun you’re having in the classroom.

Schedules and Monthly Events Calendar

​Your website shouldn't just be for new clients. It's a great place to keep existing customers in the loop about your lesson plans, special projects, and homework assignments.

The more you can increase parental involvement in your lessons, the more effective your students' learning will be. It's also an excellent way to share information about when parents should expect to apply and register their preschoolers, when to come to open house, and when they can meet with teachers about their child's progress.

Details About Your Curriculum

In addition to your monthly calendar, you’ll want to give parents an overview of what their child will be doing day to day. Sharing your preschool lesson plans can be a powerful way to show off your expertise.

This is yet another trust-building element that can help potential clients decide whether your daycare is the right fit. Here, you’ll display critical information about nap time, reading lessons, free play, and more. Show parents that you will give their child plenty of time to learn, create, play, and exercise.

ABC Child Care Program Picture

Show off your classroom on your daycare website.
ABC childcare program

Details About Your Curriculum

Having a dynamic site can help you keep it clean and interesting. Drop-down menu’s and other animated features can help tuck away excess information until it’s needed, giving you the opportunity to focus attention on the information that matters most. Remember, less is more.


According to Search Engine Land, 88% of consumers will trust online reviews just as much as they would a recommendation from a friend. One of the best ways to sell your service is to leverage the reviews and comments of happy customers.

This is a great way to show clients that you deliver. According to a survey done by Search Engine Land in 2014, 9 out of 10 consumers have read reviews to determine the quality of business. You can easily import positive reviews to your site from review-driven platforms like Yelp using 3rd party services like the Yelp Widget for WordPress.

Security Features

You'll want to keep your website secure to prevent malicious hackers from gathering sensitive information from your website, especially if you're going to feature online forms.

There are various tools that you can use to protect the backend of your site, but getting an SSL certificate is perhaps the best way to show parents that your site is secure. It usually appears as a small padlock near your URL, and for savvy parents, it may mean the difference between filling out your online application or not applying at all.

Blog Content

Getting your staff to update your blog regularly is an excellent way to improve your visibility in search engines. It's also a valuable learning tool for parents. Sharing fun tips and activities, commenting on new research, and sharing ideas can keep both parents and teachers on their toes, always learning and improving their methods.

It's also a great opportunity for you to share news about your school and link your social media posts back to your site. Having a blog, much like all the other elements listed here, gives your daycare center the warmth and personality it needs to draw in new business year after year.

With all these features combined, you're sure to have a credible, attractive, and lead-generating Pre-K website.

Done right, it can reel in new business and help you attain all of your pre-k business goals.

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